about me

Download Ronan’s resume & portfolio.

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Creative Manager @ NIO

01.2018 – present, Shanghai/San Jose, CA

  • Managed all visual communications of multiple sub-brands including NIO Power, NIO Service and NIO Manufacture
  • Provided creative directions and oversaw the execution of creative campaigns (social, app, PR, etc.).
  • Collaborated with external agencies to ideate and create compelling, innovative multimedia stories to drive awareness and engagement
  • Producer, Birth of ES8, NIO Half-year Recap film
  • Art Director/Video Editor, NIO Factory Concerto, NIO Service Vlog series, etc.

Creative Manager @ LeEco

08.2016 – 12.2017, San Jose, CA

  • Develop creative solutions across a broad range of corporate brand touch points. Inherit VI system for messaging to be consistent across projects.
  • Lead project-based creative efforts to support internal teams in case of product launch and special events
  • Build and maintain collaborative relationship with vendors and contractors
  • Producer, LeEco US launch promo videos
  • Producer/Video Editor, LeEco CES promo videos, Senior Executives interview series, multiple product & marketing campaign promo films

Art Director / Senior Video Editor @ OX3 Productions

12.2014 – 07.2016, New York, NY

  • Led media production team, supervised and executed production work for multiple projects.
  • Producer, The Truth of Organics (一佳之言, Documentary on organic food and sustainable agriculture )
  • Videographer, 18 episodes ( 15 min each ) of Startups (创业美国, Documentary series featuring startup companies in the US )
  • Video Editor, 26 episodes of Startups, 3 episodes of Oversea Observation with Yijia

Producer / Video Editor @ CCTV

08.2010 – 07.2013, New York, NY

  • Video editing and graphic/motion graphic design for local culture and commentary talk shows
  • Video Editor, 1700+ minutes of news and commentary show, including Focus Talk (焦点访谈), Oriental Horizon (东方时空), News Probe(新闻调查)
  • Producer/Video Editor, 2200+ minutes of pop culture and talk show, including World View with Lao Liang (老梁观世界), Walk the China Town (行走唐人街)

New York University

M.A., Studio 20 ( Multimedia & Digital Communication )
09.2013 – 12.2014

Renmin University of China

B.A., Broadcast Journalism
09.2006 – 07.2010

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